Tuesday 21 August 2012

Using google Analytics in large Public Universities in Africa

In Africa, university education is still wholly funded or greatly subsidized by governments. This dependency on government funding has often led to slow adoption of current trends, technologies and has affected decision making that will move these institutions into the 21st Century. Decisions are often made based on outdated policies that don't take into account current trends and thus can always be challenged and often lead to wrong visions, missions and growth strategies. These universities have been around for quite sometime and often have data 'silos' that contain very invaluable information that has, and is still collected from their day to day processes. This data once collected is often stored in isolated databases and report generation often lies with secretaries and administrators. These reports do not often make meaningfull high level analysis of the data to help in the day to day decision making by the high-level decision makers in these Universities. Using analytical tools like Google Analytics to mine these data  'silos' can make decision making in these universities up-to date and will help to re-align policies and strategies with realities from true knowledge extracted from their existing data silos.

2 comments:

  1. very true indeed! but there is a problem of digitization; most of this data except for the recent in some cases is in hard copies. this poses a challenge to any potential digital analysis.

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  2. We need fresh and focused minds lyk yours Grace...this is the way to go..we nid to adopt asap.....

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